I thought this was a particularly interesting post by Andrew Shotland about tips on how to index your website. The reality is that it isn’t always as simple as submitting your website to the search engines if you want to get your sites indexed. Typically, if your site has any salt (links, content, etc), you’ll end up getting indexed pretty quickly. But, if you don’t have a ping-based blog set up and you don’t receive any links, then you might be in trouble. Andrew gives a few ideas on how to get your site quickly indexed, which is great if you’re really having problems.

His top 10 suggestions follow (go to his blog for more suggestions):

1. Navigate to the page with a Google toolbar enabled browser.

2. Email the site to a friend using gmail.

3. Mention the url using the http protocol and www on message boards w/o a link (http://www.blah.com/). Try not to be spammy.

4. Perform site: and link: requests to each of the engines but especially msft and yahoo.

5. Navigate to the site on any of the cheap internet connections including comcast, aol, time warner, + brighthouse, netzero, etc… as those logs are used to find new sites.

6. Make toolbar requests to compete.com , alexa.com & quantcast.com.

7. Fetch site profile data from API’s (site:, link:, inurl:) google,, yahoo and alexa.

8. Navigate to the site profile page on aboutus.org (and/or create a profile page there)

9. Create a wikipedia entry for the site.

10. Do a site profile search in each of the various Yahoo and Google search services (local, images, news, video, youtube, blogs)

- Ryan Pitylak

This session is an introduction to paid search marketing. Although we’ll cover the basics of search marketing, such as how to sign up, how to do keyword research, and how to set up your first campaign, you’ll also receive strategy on ways to improve your campaign once you’ve started. Search marketing is ROI positive, and scalable, if you do it the right way, with the right product. With over a dozen years of internet marketing experience, you’ll learn how to think about internet marketing in a way that will hopefully lead to a successful internet marketing campaign for your business.

PowerPoint Presentation by Ryan Pitylak

Presented by Ryan Pitylak

Event Info

December 11, 2009

11:00-1:00 pm

St. Edward’s University Professional Education Center
9420 Research Blvd
Echelon III, Suite 103

Search engine marketing is an interesting marketing tool that has evolved greatly over the past few years. When search engine marketing started, you were able to pay low CPC (cost-per-click) rates and you were able to add almost any keyword to your ad groups. Now, you must be very targeted with your keywords to ensure that they meet the quality score of Google, Yahoo, Microsoft, and any other smaller search engine you may decide to use.

Since Google has the most traffic, most marketers go straight to Google to start their campaign. However, more effective CPA’s (cost-per-action, which is the cost to sign up a user, the cost to sell your product, or the cost acquire the user’s information) can be gained from the smaller search engines, such as Microsoft’s search engine. This is due to lower advertiser competition, because everyone seems to go to Google first. You won’t see the high volume traffic figures that you’d see on Google, but the benefit of a lower CPA can be immense to your overall search strategy.

The first step to a good search engine marketing campaign is figuring out the keywords that are the most relevant to your website. There are multiple services that can help you with this service, which include Google’s Keyword Tool, Yahoo’s Overture Keyword Tool, and WordTracker (plus a few others that can dramatically increase the effectiveness of your program). Each tool serves their own purpose, and should be used based on the specific goals you have at any given point in time. For example, using the Google Keyword Tool can be very helpful in the beginning of your strategy, but it can become less useful over time, as you try to find new keywords. A word of warning: keep an eye on the keywords that have a lot of traffic and a lot of advertiser competition. Keywords like “real estate” can eat up your budget very quickly without any real return for your business.