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Ryan Pitylak Search Marketing
Search engine marketing is on of the key elements to a successful
marketing program. Use Ryan Pitylak's search engine marketing services
to help drive qualified customers to your website. Optimize traffic
around a cost-per-action to ensure that your visitors are turning into
real customers.
Search
engine marketing is an interesting marketing tool that has evolved
greatly over the past few years. When search engine marketing
started, you were able to pay low CPC (cost-per-click) rates and you
were able to add almost any keyword to your ad groups. Now, you
must be very targeted with your keywords to ensure that they meet the
quality score of Google, Yahoo, Microsoft, and any other smaller search
engine you may decide to use.
Since
Google has the most traffic, most marketers go straight to Google to
start their campaign. However, more effective CPA's
(cost-per-action, which is the cost to sign up a user, the cost to sell
your product, or the cost acquire the user's information) can be gained
from the smaller search engines, such as Microsoft's search engine.
This is due to lower advertiser competition, because everyone seems to
go to Google first. You won't see the high volume traffic figures
that you'd see on Google, but the benefit of a lower CPA can be immense
to your overall search strategy.
The
first step to a good search engine marketing campaign is figuring out
that keywords that are the most relevant to your website. There
are multiple services that can help you with this service, which include
Google's Keyword Tool, Yahoo's Overture Keyword Tool, and WordTracker
(plus a few others that can dramatically increase the effectiveness of
your program). Each tool serves their own purpose, and should be
used based on the specific goals you have at any given point in time.
For example, using the Google Keyword Tool can be very helpful in
the beginning of your strategy, but it can become less useful over time,
as you try to find new keywords. A word of warning: keep an eye on
the keywords that have a lot of traffic and a lot of advertiser
competition. Keywords like "real estate" can eat up your budget
very quickly without any real return for your business.
Ryan Pitylak
(512) 826-5330
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