Today I’m going to address driving new phone calls from web advertising. At ProfitFuel, this is ALL we think about. We care deeply about our customers and we really want them to get the most amount of value they can possible get from our service. This typically means good rankings, but more importantly good phone calls that turn into new business.

We do a lot to try to encourage people to call our advertisers. We sign them up to the Outrank.com product, which gets great exposure on the local search engines. People will end up ranking for terms that will drive them good traffic. We work hard to ensure that this traffic is turned into phone calls by making clear calls to actions on our client’s websites. We also make sure their ad gets posted all across the web, on relevant internet yellow page directories, etc. This type of exposure is critical to the success of a small business trying to advertise online. Now that we have thousands upon thousands of customers, the testing we can do to really figure out what works for people is amazing. I really do wake up every day and think about the customers we’re helping and I think about ways we can help them even more.

This is a personal post not written on behalf of ProfitFuel. These are my own opinions.

Popularity: 14% [?]

Ryan Pitylak reviewing Andrew Shotland’s post on how to get your website indexed quickly.

I thought this was a particularly interesting post by Andrew Shotland about tips on how to index your website. The reality is that it isn’t always as simple as submitting your website to the search engines if you want to get your sites indexed. Typically, if your site has any salt (links, content, etc), you’ll end up getting indexed pretty quickly. But, if you don’t have a ping-based blog set up and you don’t receive any links, then you might be in trouble. Andrew gives a few ideas on how to get your site quickly indexed, which is great if you’re really having problems.

His top 10 suggestions follow (go to his blog for more suggestions):

1. Navigate to the page with a Google toolbar enabled browser.

2. Email the site to a friend using gmail.

3. Mention the url using the http protocol and www on message boards w/o a link (http://www.blah.com/). Try not to be spammy.

4. Perform site: and link: requests to each of the engines but especially msft and yahoo.

5. Navigate to the site on any of the cheap internet connections including comcast, aol, time warner, + brighthouse, netzero, etc… as those logs are used to find new sites.

6. Make toolbar requests to compete.com , alexa.com & quantcast.com.

7. Fetch site profile data from API’s (site:, link:, inurl:) google,, yahoo and alexa.

8. Navigate to the site profile page on aboutus.org (and/or create a profile page there)

9. Create a wikipedia entry for the site.

10. Do a site profile search in each of the various Yahoo and Google search services (local, images, news, video, youtube, blogs)

- Ryan Pitylak

Popularity: 100% [?]

Andrew Shotland covered the new services offered by Facebook, Twitter, CitySearch, and AT&T in 2010. There is an interesting opportunity with these services and I appreciate Andrew covering what’s coming up next year.

Popularity: 3% [?]

Presented by Ryan Pitylak

This session is an introduction to paid search marketing. Although we’ll cover the basics of search marketing, such as how to sign up, how to do keyword research, and how to set up your first campaign, you’ll also receive strategy on ways to improve your campaign once you’ve started. Search marketing is ROI positive, and scalable, if you do it the right way, with the right product. With over a dozen years of internet marketing experience, you’ll learn how to think about internet marketing in a way that will hopefully lead to a successful internet marketing campaign for your business.

PowerPoint Presentation by Ryan Pitylak

Presented by Ryan Pitylak

Event Info

December 11, 2009

11:00-1:00 pm

St. Edward’s University Professional Education Center
9420 Research Blvd
Echelon III, Suite 103

Popularity: 24% [?]

Search engine marketing is on of the key elements to a successful marketing program. Use Ryan Pitylak’s search engine marketing services to help drive qualified customers to your website. Optimize traffic around a cost-per-action to ensure that your visitors are turning into real customers.

Search engine marketing is an interesting marketing tool that has evolved greatly over the past few years. When search engine marketing started, you were able to pay low CPC (cost-per-click) rates and you were able to add almost any keyword to your ad groups. Now, you must be very targeted with your keywords to ensure that they meet the quality score of Google, Yahoo, Microsoft, and any other smaller search engine you may decide to use.

Since Google has the most traffic, most marketers go straight to Google to start their campaign. However, more effective CPA’s (cost-per-action, which is the cost to sign up a user, the cost to sell your product, or the cost acquire the user’s information) can be gained from the smaller search engines, such as Microsoft’s search engine. This is due to lower advertiser competition, because everyone seems to go to Google first. You won’t see the high volume traffic figures that you’d see on Google, but the benefit of a lower CPA can be immense to your overall search strategy.

The first step to a good search engine marketing campaign is figuring out the keywords that are the most relevant to your website. There are multiple services that can help you with this service, which include Google’s Keyword Tool, Yahoo’s Overture Keyword Tool, and WordTracker (plus a few others that can dramatically increase the effectiveness of your program). Each tool serves their own purpose, and should be used based on the specific goals you have at any given point in time. For example, using the Google Keyword Tool can be very helpful in the beginning of your strategy, but it can become less useful over time, as you try to find new keywords. A word of warning: keep an eye on the keywords that have a lot of traffic and a lot of advertiser competition. Keywords like “real estate” can eat up your budget very quickly without any real return for your business.

Popularity: 4% [?]