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Ryan Pitylak

Search Marketing Services
 

Ryan Pitylak
Ryan Pitylak Ryan Pitylak
Ryan Pitylak

 

 

 
 

 
Ryan Pitylak Search Marketing

Search engine marketing is on of the key elements to a successful marketing program. Use Ryan Pitylak's search engine marketing services to help drive qualified customers to your website. Optimize traffic around a cost-per-action to ensure that your visitors are turning into real customers.

Search engine marketing is an interesting marketing tool that has evolved greatly over the past few years.  When search engine marketing started, you were able to pay low CPC (cost-per-click) rates and you were able to add almost any keyword to your ad groups.  Now, you must be very targeted with your keywords to ensure that they meet the quality score of Google, Yahoo, Microsoft, and any other smaller search engine you may decide to use.

Since Google has the most traffic, most marketers go straight to Google to start their campaign.  However, more effective CPA's (cost-per-action, which is the cost to sign up a user, the cost to sell your product, or the cost acquire the user's information) can be gained from the smaller search engines, such as Microsoft's search engine.  This is due to lower advertiser competition, because everyone seems to go to Google first.  You won't see the high volume traffic figures that you'd see on Google, but the benefit of a lower CPA can be immense to your overall search strategy.

The first step to a good search engine marketing campaign is figuring out that keywords that are the most relevant to your website.  There are multiple services that can help you with this service, which include Google's Keyword Tool, Yahoo's Overture Keyword Tool, and WordTracker (plus a few others that can dramatically increase the effectiveness of your program).  Each tool serves their own purpose, and should be used based on the specific goals you have at any given point in time. For example, using  the Google Keyword Tool can be very helpful in the beginning of your strategy, but it can become less useful over time, as you try to find new keywords.  A word of warning: keep an eye on the keywords that have a lot of traffic and a lot of advertiser competition.  Keywords like "real estate" can eat up your budget very quickly without any real return for your business.

Ryan Pitylak
(512) 826-5330

 

 
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